Amazon Prime membership promotion will be held in October, and sellers will have more opportunities to make big orders1. Official announcement of the event
It seems that the July Prime Day has just ended, and the autumn "Prime Member Promotion" will be launched again.

Recently, Amazon announced that it will bring the "Prime Big Deal Days" promotion to Amazon Prime members in October this year. This promotion will cover 19 countries including Australia, Austria, Belgium, Brazil, Canada, China, etc. Prime members in these regions can find more seasonal discounts on the Amazon website.zhutingting@qq.com

(Source: Amazon Global Store Official Account)

In fact, this news is not surprising. As early as last year, Amazon launched an event called "Prime Early Access Sale" from October 11th to 12th. This is the first time that Amazon has launched two Prime Day-like events in a year.

Objectively speaking, although the overall sales of Amazon's autumn membership day are not as good as the membership promotion in July, it is still higher than usual. According to the battle report released by Amazon, during the event, Amazon Prime members purchased more than 100 million items, most of which came from small and medium-sized enterprises.

Although Amazon has not yet disclosed the specific date of the event, the Prime membership promotion submission is already open on the Amazon seller platform. Sellers can view and complete the submission through the seller platform promotion submission page, contacting the account manager, and checking recent emails.

2. Sellers have a great chance of explosive orders
Looking back at this year's Prime Day promotion not long ago, Amazon has achieved excellent results.

According to Amazon's official news, during the 2023 Amazon Prime Member Day, the number of orders on the first day of the event increased steadily, setting a record for the highest single-day sales. Specifically, American consumers spent a total of US$12.7 billion, an increase of 6.1% over the previous year; Prime members worldwide purchased more than 375 million items, an increase of 25% compared to last year's 300 million items.

(Source: Amazon)

In addition, this is also the largest scale of third-party sellers. The sales growth of Amazon's global third-party sellers during the event exceeded that of Amazon's self-operated business.

Whenever a big promotion comes, Amazon's more than 200 million paying Prime members around the world are eager to try and want to buy their favorite items in this event. Therefore, it is no exaggeration to say that Amazon Prime Day is the best opportunity for sellers to increase sales and promote their brands in a year.

In the face of such an opportunity, sellers are also advised to "not fight unprepared battles" and make preparations and layouts before the big promotion event really comes.

According to CNBC's supply chain survey, about two-thirds of retailers believe that consumers will look for discounts during this peak season; 71% of retailers surveyed believe that consumers will cut spending to cope with inflation.

(Source: CNBC)

Objectively speaking, due to the impact of overseas inflation in the past two years, consumers are indeed more sensitive to prices. Therefore, setting product prices a little lower than usual may help to increase the sales volume of big promotions.

In addition, every big promotion is a huge test for the seller's supply chain and inventory capabilities. Neither should there be a situation where there is not enough goods to sell due to insufficient inventory, nor should there be a situation where inventory is accumulated for too long and increases costs. This requires sellers to accurately predict demand and adjust inventory in a timely manner.

Overall, Amazon's autumn promotion is still a great opportunity for sellers to increase sales. As long as they are well prepared and strategically arranged, and maintain compliance during the event, the possibility of a new round of explosive orders will be greatly increased.