As a highly diversified global e-commerce platform, fruugo supports e-commerce transactions in 46 countries, 31 currencies and 28 languages. It not only helps sellers easily reach developed European and American countries such as the United Kingdom, the United States, France and Japan, but also covers Asia, the Middle East, Africa and other countries, truly achieving one-click global sales.

According to fruugo's 2022 annual financial report: fruugo's annual revenue exceeded 65 million pounds, a year-on-year increase of 113%, and more than 80% of its turnover was contributed by consumers in the United Kingdom and other European countries. New sellers, the number of products on the shelves, website visits and orders have all reached new highs.

In order to improve the service quality of the platform and undertake orders, consumers and sellers brought by rapid growth, fruugo's new regulations have been implemented recently, which are related to the security and traffic of all seller accounts on the platform. Sellers who want to settle in or are already selling at fruugo should note that being familiar with and using the new regulations will help increase sales.

✦New Platform Rules✦

Seller Support and Traffic Distribution
Sellers often ask, compared with Chinese sellers, will fruugo's traffic be more inclined to local European and American sellers? The answer is no. fruugo will invest in advertising for every product of every seller, and directly push the products to potential buyers through Google search. Therefore, every seller has equal opportunities.
So what will affect the traffic tilt? In Fruugo's latest terms, the merchant performance level system is a major focus.
Fruugo divides sellers into bronze, silver, gold, platinum and other account levels based on seller operation indicators such as sales, order performance (delivery time, cancellation rate, return rate, etc.), NPS customer satisfaction score, etc. The higher the level, the more additional support and benefits you will get, such as free personalized homepage, free SKU upload quota, etc.
At the same time, "effective product proportion (SKU Potency)" is also key. On fruugo, a seller who has 100 orders out of 200 products will have better resources than a seller who has 100 orders out of 20,000 products.
Opportunities for new sellers
As an emerging e-commerce platform, fruugo will not support sellers through the "qualifications" of the account, and truly achieve "equality between the new and the old". If you pay close attention to the fruugo store list, you will find that the number of newly launched sellers on the list is also quite considerable. This also means that as long as they are high-quality sellers, even if they have just joined Fruugo, they will have the opportunity to quickly grow into a big seller. On the relatively equal fruugo platform, product selection becomes particularly critical.

According to the latest data from the category heat map compiled by fruugo, the following categories are growing rapidly: clothing accessories, home gardening, luggage, office supplies, sporting goods, toys, auto parts, etc.
However, as European supervision becomes stricter and the platform ensures the rights of consumers, fruugo has strict control over infringing, plagiarizing, and crawler-like sellers. Sellers should pay attention!